Bangkok, Thailand, March 30, 2024 / TRAVELINDEX / Jim Thompson, the iconic global lifestyle brand from Thailand, opens its latest store at CentralWorld, Bangkok. Both Thai and international fashion and design lovers can now shop across a variety of Jim Thompson lifestyle items within the stylish, contemporary store that has relocated from its previous site at CentralWorld to the Hug Thai zone within this world-class shopping landmark. This new retail destination promises an unparalleled shopping experience for customers, showcasing the brand’s commitment to innovation and Thai craftsmanship.

Jim Thompson’s latest store, covering 280 sq.m., offers a spacious and immersive shopping adventure comprising multiple retail areas, including womenswear, accessories, handbags, menswear, and homeware.

With its modern design and stunning interior details, the relocated store in the heart of Bangkok marks Jim Thompson’s second store opening in 2024, following the recent launch of the new shop at Central Chidlom. This follows the success of the Jim Thompson stores in Pattaya, Chiang Mai, and Phuket, which opened last year. The brand will continue to expand adding new stores and enhancing the shopping experience with a vibrant and lifestyle-oriented atmosphere that complements the latest fashion and design collections.

In its strategic location within the Hug Thai zone, dedicated to cultural products for both locals and international tourists, the store features the brand’s signature cinnabar hues, enhancing the contemporary feel. Along with eye-catching wall displays made of silk yarns and beautiful home furnishings fabrics from Jim Thompson decorating the interior pillars, it creates an innovative retail space reflecting the store’s new concept.

The centerpiece and signature element of all the new Jim Thompson stores is a beautiful
two-tier chandelier crafted from Thai silk cushion covers. This elegant feature symbolizes the founder’s deep respect for Thai artisans and their rich craft heritage, seamlessly integrating it into the store’s modern design aesthetic.

For a premium and unique retail experience in iconic fashion and lifestyle items, head to the latest Jim Thompson store, a must-visit destination for fashion and design enthusiasts worldwide, located on the 1st floor of CentralWorld.

About Jim Thompson
No brand spells heritage like Jim Thompson, the Thai Silk Company founded in 1951 by James H.W. Thompson, an architect, art collector, socialite, and entrepreneur who is recognized as the driving force behind the revival of Thailand’s silk industry. Jim Thompson’s disappearance remains one of Southeast Asia’s most intriguing unsolved mysteries.

Today, Jim Thompson is the iconic global lifestyle brand from Thailand with a reputation for beautiful silks and “Beyond Silk”.