PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. As part of its activities, the Association is dedicated to Human Capital Development (HCD) across the travel and tourism industry value chain. The primary focus of the Association’s HCD programme is the development of future leaders in the tourism industry.

To highlight PATA’s commitment to HCD, the Association annually presents a special award and prize to an exceptional ‘rising star’ in the industry. All recipients of this prestigious award have exhibited initiative and leadership in the advancement of tourism as well as demonstrating commitment to the sustainable development of the Asia Pacific travel industry in line with PATA’s mission.

The PATA Face of the Future 2024 will receive full sponsorship to participate and be recognised at PATA Travel Mart 2024 (PTM 2024). Furthermore, the winner will be granted a speaking opportunity at the PATA Youth Symposium and a seat on the PATA Board to represent the PATA youth community.

Other benefits include:

– Speaking opportunities at various PATA events or partner events on behalf of PATA, if and when available
– Global media exposure via PATA’s far-reaching communication channels
– Opportunity to build their profile as a mentor for the PATA Youth Mentorship Programme to help develop young tourism professional students in the region via speaking and mentoring opportunities at PATA Youth webinars and other youth events.
– The privilege of utilising the brand identity logo associated with the PATA Face of the Future
– One blog post on PATA Blog about their passion and journey to success. As an example, please find the blog authored by the Face of the Future 2023 here www.pata.org/blog/empowering-change-through-passion-and-purpose

“The PATA Face of the Future is an initiative focusing on human capital development while emphasising the values of sustainability and social responsibility within the Asia Pacific tourism industry and beyond,” said PATA CEO Noor Ahmad Hamid. “This award spotlights exceptional individuals and their innovative projects, recognising all participants as a force for positive change. By inspiring both mindset and action, it supports the development across the tourism workforce.”

For information about how to enter, eligibility, and judging criteria, please visit www.pata.org/pata-face-of-the-future or email PATA Membership and Youth Executive, Mr Nick Chun at fof@PATA.org.

Additionally, PATA Members have the exclusive opportunity to showcase their commitment to human capital development and sustainability through sponsorship of the Face of the Future 2024. Benefits include extensive brand exposure, valuable networking avenues, and a platform to highlight organisational initiatives. For more information, please refer to the aforementioned link and contact.

Now in its 47th edition, PATA Travel Mart (PTM) is Asia Pacific’s international travel trade exhibition featuring unparalleled networking and contracting opportunities to help travel and tourism organisations access decision-makers, meet new clients, expand their networks, establish new relationships and consolidate existing business partnerships. The upcoming PATA Travel Mart 2024 is set to commence in Bangkok, Thailand, from August 27 – 29.

For more information about the event, please visit www.pata.org/pata-travel-mart-2024.

About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research, and innovative events to its member organisations, which including government, state and city tourism bodies; international airlines and airports; hospitality organisations, and educational institutions, as well as thousands of young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 32 local PATA Chapters worldwide, while hundreds of students are members of the 28 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts, and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has an official office in Beijing.