Ms. Thapanee Kiatphaibool, TAT Governor, said “This year’s edition of TTM+ will continue its well-established position as the premier showcase of Thai tourism. Buyers and sellers will come together and build on existing business partnerships and forge new ones. Equally important, the event will shine a spotlight on the transformation of Thai tourism towards more meaningful travel with a focus on high-value and sustainable tourism. TTM+2024 is expected to create around 15,000 business appointments, generating over 2 billion Baht”

The TTM+ 2024 is expected to welcome more than 950 participants. This includes 420 buyers from 50 countries, representing key source markets – Europe, ASEAN, East Asia, America, and Australia – and emerging markets – Eastern Europe, the Middle East, South America, and South Africa.

About 430 sellers from the Central, Eastern, Northern, Northeastern (Isan), and Southern regions of Thailand will showcase a plethora of tourism products and services, including a multitude of meaningful travel experiences that illustrate Thailand’s 5F soft-power foundations – Food, Film, Festival, Fight, and Fashion – and a vast array of sustainable tourism opportunities.

Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing – Europe, Africa, the Middle East, and the Americas, said “TAT will exert every effort to ensure that the TTM+ 2024 yields substantial results for all participants as well as the host destination and local tourism industry partners. This year, TTM+ will be focussed on sustainability, offering discounts to Thai sellers who operate their businesses sustainably. Other than buyers that are coming from the major markets like Europe, Americas, East Asia, Southeast Asia, and Australia, TAT expects to see buyers from new markets such as Eastern Europe, the Middle East, South America, and South Africa, and buyers who are new to Thailand.”

The programme for the TTM+ 2024 will include the registration, opening ceremony, TTM Talk, Thailand Product Update, on-site appointment session, and welcome reception on 5 June, and two full days of buyer/seller appointments on 6-7 June. There will be pre-tours of Phang-nga highlighting wellness, soft adventure, and sustainability, as well as post-tours to explore various destinations in five regions of Thailand.

TAT is organising the TTM+ 2024 in partnership with Phang-nga Province, the Phang-nga Tourism Association, tourism-related associations and clubs, and the public and private sectors in post-tour destinations.

Mr. Supoj Rodruang Na Nongkhai, Governor of Phang-nga Province, said, “We are ready to welcome all participants attending the TTM+ 2024 with all measures in place to facilitate smooth travel. The tourism sector is one of the most important income generators for Phang-nga.”

The idyllic Southern Thai beach resort of Phang-nga is 788 kilometres south of Bangkok and about an hour’s drive from Phuket International Airport. The province boasts stunning geographic features, including three national parks – Ao Phang Nga, Mu Ko Surin, and Mu Ko Similan, a famous fishing village – Ko Panyi, a cave known for its stalagmites and stalactites – Tham Phung Chang, a whitewater rafting adventure on the Song Phraek River, and the beautiful Khao Lak Beach.

Mr. Lertsak Ponklin, President of Phang-nga Tourism Association, said, “The Phang-nga tourism industry is honoured to be a part of hosting TAT’s flagship TTM+ event. We’re preparing to showcase one-of-a-kind, meaningful and sustainable tourism experiences Phang-nga has to offer to tourists from around the world.”

The TTM+ 2024 is expected to gain numerous exposure from some 100 local and international media expected to attend the event.

About the TTM+
First held in 2001, the TTM+ has gained a well-earned reputation in visitor source markets worldwide and in Thailand’s tourism industry as a ‘must-attend’ event.

This year, in its 21st edition, the TTM+ 2024 is all set to continue the tradition of providing a valuable platform for sellers and buyers to meet with current and potential business partners and to reinforce relationships with global travel specialists and decision-makers.

Since its launch, the TTM+ took place mainly in Bangkok each year. It was relocated to Chiang Mai in 2016 – 17, Pattaya in 2018 – 19, Phuket in 2022, and Bangkok in 2023 as part of the TAT’s strategy to promote provincial destinations.