Bangkok, Thailand, August 7, 2023 / TRAVELINDEX / Centara Hotels & Resorts, Thailand’s leading hotel operator, is thrilled to announce that its flagship brand, Centara Grand, has been recognised as the strongest brand in Thailand by Brand Finance’s prestigious Thailand 50 2023 report. This esteemed ranking highlights Centara Grand’s exceptional performance in terms of brand equity, trust, and value over the past year.

Brand Finance, a leading global brand valuation and strategy consultancy, evaluates thousands of renowned brands across various sectors and countries annually, with its Thailand 50 2023 report showcasing the top 50 most valuable and strongest brands in the country.

This year, Centara Grand emerged as Thailand’s strongest brand with both an impressive brand strength index score and strong financial results contributing to the brand’s overall ranking, something which will surely only be enhanced by the recent opening of the first Centara hotel in Japan – Centara Grand Hotel Osaka. Centara Grand’s top position signifies not only its outstanding brand equity but also the trust and loyalty it has garnered from the public and guests alike. With the ranking partly based on surveys, this accolade underscores the faith in Centara Grand as a leading hospitality brand.

“We are deeply honoured for Centara Grand to be named the strongest brand in Thailand by Brand Finance in their esteemed Thailand 50 2023 report,” said Thirayuth Chirathivat, Chief executive officer of Centara Hotels & Resorts. “We extend our heartfelt gratitude to Brand Finance and our valued stakeholders for their trust and support. This recognition is a testament to our unwavering commitment to excellence, and as we celebrate our milestone 40th anniversary this year, we are more motivated than ever to continue striving for greatness.”

As Centara Hotels & Resorts aspires to be among the world’s top 100 hotel groups by 2027, this prestigious ranking strengthens the company’s resolve to continue enhancing its offerings and showcase a new wave of Thai-inspired hospitality on the global stage.

ABOUT CENTARA
Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 93 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey and the UAE. Centara’s portfolio comprises six brands – Centara Reserve, Centara Boutique Collection, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centra by Centara and COSI Hotels – ranging from luxury island retreats and upscale family resorts to affordable lifestyle concepts supported by innovative technology. The group’s newest Centara Reserve brand was unveiled in 2020 as an experiential luxury collection, inviting guests to discover a new era of story-driven hospitality starting with Centara Reserve Samui.

Centara also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.