Chiang Mai, Thailand, December 12, 2024 / TRAVELINDEX / Meliá Chiang Mai is showcasing a broad spectrum of charming decorations, made from natural and recycled materials, this festive season to support the livelihoods and cultural traditions of Northern Thailand’s vibrant hill tribes.

For generations hill tribes including the Akha, Hmong, Karen, Lahu, Lawa, Lisu, and Mien practiced slash-and-burn agriculture as part of a semi-nomadic lifestyle. However, ecological concerns and government restrictions on land clearing and tree felling have rendered their way of life unsustainable. With limited agricultural opportunities, these communities have turned to handicrafts as a means of supporting their families – and preserving cultural traditions.

From handwoven textiles to intricately carved ornaments, a diverse selection of handicrafts crafted from eco-friendly materials are available to purchase at the hotel, making for thoughtful gifts and directly supporting the artisans who have crafted them.

“This collaboration is more than just a celebration of Christmas—it is dedication to our community, sustainability, and cultural preservation as we celebrate the spirit of giving this festive season,” said the hotel’s general manager Marc Selinger.  “Each ornament tells a story of craftsmanship and perseverance, providing guests with an opportunity to connect with the vibrant traditions of Northern Thailand and contribute to a greater cause.”

The hotel has partnered with local fair-trade organisations to help ensure artisans receive equitable compensation for their work, supporting their families financially and fostering a sense of pride and purpose within the community.

Holiday décor throughout the hotel this Christmas is made by the hill tribes.

On a permanent basis, Meliá Chiang Mai is home to a social enterprise that promotes talented Thai designers, artists and craftsmen to ultimately help communities in need and preserve Thai culture.

Underpinned by the concept of “Giving Art, Art of Giving”, The GALLERY, situated in the hotel’s lobby, sells an exquisite array of accessories such as handbags, wallets, silks, children’s toys, and home décor items including ceramic bowls and cups made by Thai designers and artists.

All profits from the sale of the handmade items contribute to further artistic endeavors in disadvantaged communities and help preserve and promote local culture, particularly the skills indigenous to over 40 communities across Thailand. The communities surround properties owned by Thailand’s leading integrated lifestyle real estate group Asset World Corp Public Company Limited (AWC), which established The GALLERY.

About Asset World Corp Public Company Limited

Asset World Corp Public Company Limited (AWC) is Thailand’s leading integrated lifestyle real estate group and a member of TCC Group, with the focus on hospitality, lifestyle destinations, and commercial workspaces.  Driven by the philosophy of “Building a Better Future,” AWC strives to grow and expand beyond the norms with a diverse array of quality projects, providing responsible and sustainable solutions for all our stakeholders. The company has two main businesses. Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, Okura, Banyan Tree, Hilton, Sheraton, and Melia, and Commercial properties whose projects include 1) Retail and Wholesale such as lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. Popular real estate projects consist of Asiatique the Riverfront Destination, Gateway at Bangsue, AEC FOOD WHOLESALE PRATUNAM, and Tawanna Bangkapi, and 2) Commercial buildings including the famous ‘The Empire’ and Athenee Tower located in Bangkok’s central business district. AWC is committed to integrating its sustainability strategy in every part of its operations to create long-term sustainable value for all stakeholders. The sustainability strategy consists of three key pillars: Better Planet, Better People and Better Prosperity, while the framework has created numerous long-term initiatives including the ReConcept, The GALLERY and other projects. For more information, please visit the company’s website at www.assetworldcorp-th.com/en/home.

About Meliá Hotels & Resorts

Meliá has 125 hotels in Europe (56), America (18), Cuba (16), Africa (5) and Asia (30). We are present in 32 countries and currently have 21 hotels under development in 11 countries. At Meliá Hotels & Resorts, we stand out for our unique Spanish style in the hospitality industry and for our warmth, closeness and passion for service. This means that we offer our guests a unique wellness experience. Our Spanish warmth and spontaneity are part of our Mediterranean roots and are always present in the Meliá experience. An experience that is enriched by providing thoughtful extra services. Paying attention to the smallest details and providing personalized experiences for each guest. How do we interpret wellness in the MELIÁ brand? We see wellness from an innovative perspective. It is not wellness applied only to nutrition or wellness services, it is 360º wellness. The wellness we want to convey is global. You can find it in all aspects of the brand from different perspectives: physical wellness, spiritual wellness, leisure wellness, social wellness, occupational wellness, environmental wellness, financial wellness and nutritional wellness.

About Meliá Hotels International 

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International has more than 400 hotels open or in the process of opening, in more than 40 countries, and a portfolio of nine brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá, and Affiliated by Meliá. The Company is one of the world’s leading hotel chains in the leisure segment and its experience in this area has allowed it to consolidate itself in the growing market of urban hotels inspired by leisure. Its commitment to responsible tourism has led it to be recognised as the most sustainable European hotel company in the world (chosen as “Sustainability Yearbook Member” in 2024 by S&P Global), as well as being a “Top Employer 2024” brand in Spain, Dominican Republic, Mexico, Italy, Germany, France and Vietnam.

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